M MISSONI was conceived in 2002 as a new ling dedicated to a younger sophisticated woman, aged 20 to 30 years old, who would like to wear the MISSONI style.

On January 2009 MISSONI S.P.A. and Valentino Fashion Group S.P.A announced the renewal of their partnership agreement for the next ten years.

First directly operated store was opened in 2006 in New York. Other 8 DOS are currently open in Hong Kong, Macau, Aventura, Houston, San Diego, SOUTH Coast Plaza, London and Milan. Exclusive Boutiques are present also in China, Malaysia, Kuwait, Qatar, Saudi Arabia, UAE, Greece and Brazil.

The brand has quickly gained market share, closing 2012 at around 58 million Euros consolidated turnover.

Today the M MISSONI brand enjoys an exceptionally strong awareness in the fashion world.


M MISSONI is a collection which provides women with a total look. It is easily recognisable on an international level, thanks to its distinct style and uniqueness.

Casual, cool and chic, the brand is in hot demand because of its wearability and versatility, and the distinctive style made famous for more than 50 years by its parent line MISSONI.

M MISSONI’s signature style and patterns and prints have come synonymous with a keen and sure sense of taste, exquisite figurative or abstract motifs inspired by nature, art and architecture, different habits and cultures.

Constructions, cuts and fits are the credentials of a fashion which, while rooted in tradition, comes on new season after season in a spirit of non conformist freedom.

The collection strengths

  • A strong, young and international team coordinated by Angela Missoni who is responsible for creation and style
  • A unique mixture of knitwear, fabric, and accessories with a very distinctive graphic and design
  • Fresh and young international mood
  • Italian roots in a modern twist
  • Collection of strong and independent identity
  • Unique patterns and special knitwear design, a mixture of machine weave and adornment
  • Handmade double knit yarn: bring us back to the era of weaving by the fire place , warm, vintage
  • Concavo and convex patterns were made by the alternate knitting of Mohair and wool to falsify the genuine leather effect. Plaited patterns and plain weave of mohair form a soft and fluffy look, and the silk seersucker created a scenery effects.
  • M MISSONI target market

    1.Target customers: Fashionable, , creative young ladies, executes, comfort orientated elegant women ,and women with clear taste.

    2.Age: 25-35

    3.Style: Classy, fashionable, elegant, novel, unique, casual, simple and versatile.